Sid Probstein

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There is a backlash growing against the term "Big Data." Some of the negativity is just because of hype; people are attaching the name to their company for any reason, absurd reasons, and/or no reason at all. I recently saw a pitch by a new venture that "creates Big Data for your business." Literally, they will create some for you if you don't already have any. It's hardly the most egregious example. We've seen mega-vendors twist their acquisitions into "Big Data" products, even though some of these technologies are 32-bit only, or have data sheets trumpeting claims like "handle up to 10M records." Big Data, indeed. Another driver of the backlash is the cognitive dissonance that results from being told Big Data is all about huge data volumes or infrastructure that deal with it. Big Data has clearly emerged in the context of volume, but most companies are not Facebo... (more)